In today’s highly saturated film and television industry, with a constant stream of new productions, it’s difficult for a film or television production to reach the public, let alone gain further audience attention, without adequate promotion.
Bigo Live, a large-scale live streaming social platform and a global leader, is an excellent platform for film and television promotion.
It allows for real-time interaction, providing a more personalized and interactive promotional approach than traditional media.
Furthermore, Bigo Live platform can integrate celebrity resources and innovate ways for film and television production teams to interact with audiences, further promoting the production.
So, how should we use Bigo Live to promote a film or television production?
Pre-Air
First, before a film or television production airs, it’s time to build momentum. The production team should create an official account on Bigo Live to post relevant content and attract public attention.
After all, Bigo Live also allows for video publishing. Since we have chosen it as one of our promotional platforms, we must of course make the best use of it.
This content, which is related to the work, could include soundtrack clips, introducing the creative process behind the music, making the audience feel more engaged and thus planting a seed of affection.
In addition, casting staff can share anecdotes about the casting process and
the reasons behind the final determine the role.
We believe this way will certainly attract a lot of attention.
During The Broadcast Period
During the broadcast period, we can still leverage Bigo Live platform to attract new viewers.
During this period, a show’s viewership reaches its peak, creating an atmosphere of enthusiastic discussion among the audience.
It is human nature to like lively atmosphere, and this wonderful atmosphere will attract new viewers to the show.
Therefore, this is the optimal time for film and television production teams to attract audiences.
To this end, production teams can leverage Bigo Live platform to create a more engaging atmosphere for viewers to follow the show.
First, as the plot progresses, the production team can edit the climaxes into videos and post them on Bigo Live platform.
Second, the interaction between the main characters is key to strengthening the audience’s connection with the series. The main characters can livestream together, accompanying the audience in watching the show.
After each episode, they can discuss the plot development with the audience and share interesting anecdotes from their performances.
Finally, the production team can design interactive mini-games related to the plot and leverage Bigo Live’s interactive livestreaming feature to engage with the audience.
During all live broadcasts during this period, viewers can participate in the interaction by sending virtual gifts which they get by Diamonds from Bigo Live Top Up. They can also use this method to cheer for their favorite actors.
The effective use of Bigo Live for promotion during the broadcast period determines the ultimate audience size of a series.
Post-Air
The period immediately after a series airs is a period of withdrawal for all viewers. This is when the audience’s emotion for film and television works are the deepest.
If film and television production teams can help viewers process this feeling of farewell, it will create a long-term impact for the production, potentially boosting its international.
In addition to bidding farewell to audiences in other ways, film and television productions can also showcase behind-the-scenes footage of the production on Bigo Live platform.
From the real music production and casting promotion before the broadcast, to the promotion of the fictional plot during the broadcast, and finally returning to the real behind-the-scenes footage, this method can bring the audience back to the real world.
In short, Bigo Live is a crucial channel for promoting film and television productions.
